#8: Personal qualities part two: Passion

In my last start-up expert article we looked at the first of the traits that I consider to be particularly important in business – Integrity.

Next comes passion. If you can’t be passionate about what it is you are going to be doing, then don’t expect anyone else to be.

One of the things that you have to do is make the passion for what you do and what you represent contagious. That should be one of your overriding objectives. You should also know where you draw the line so that you do not step over it and become overbearing.

I used to encounter a certain business owner on the networking circuit who regularly abused the privilege of having a relatively “captive” audience. As a result people would go out of their way not to talk to her as she just did not know when to stop.

She did not know when the passion turned into her being an irritant. You need to know where the boundary is.

  • Do you have a vision for your business i.e. can you picture what success is going to look like for you?
  • Do you have the belief you can make it happen?
  • Are you determined to give it your best shot?

You need passion for your work, but you still need to know your limitations. The challenge is the same for me, and for all of you.

Kate Blandford is a great example of someone who can make her passion for her business contagious – take a look at www.kateblandfordconsulting.com. You never knew packaging could be so emotional.

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